The client
Ogilvy
The date
July 2007
Client outcomes
- To reward the staff for the past financial year and to communicate key company messages to all employees.
- To create a relaxed and fun environment allowing all guests to mingle and network.
The solution
A family fun day style event held at ‘the room’ by the river with an informal picnic and entertainment to suit all. A stage and lectern was already in situ for a speech by the managing director. Branding was placed throughout by the use of Ogilvy ‘red’.
The creative idea
The invitation to the event was in the form of a single flip-flop branded with the Ogilvy logo. Guests were required to bring this ‘invitation’ with them and on entry to the event they would receive the matching flip-flop to complete the pair. To accommodate this we built a shoe-check room. Giant and inflatable games were placed throughout the venue to suit everybody’s tastes. Picnic style food was served in biodegradable bags with Ogilvy branding.
